Yesterday Microsoft launched a new series of ads in their ongoing Windows Brand Campaign; Laptop Hunters. In this first ad and supposedly in the follow ups they are following real people on their quest to find a new laptop.
I thought this first video was just great. It certainly hints at the so-called Apple Tax or Premium, and shows how much more choice there is in the Windows world. To be clear; I think that Apple makes great hardware products, but at the same time find them too expensive and limiting (think upgrades). Anyway; Here is the first ad. What do you think?