Posts Tagged ‘Laptop Hunters’

The Laptop Hunters Ad Controversy

Written by AboKevin on . Posted in Ad Campaign, Apple, Microsoft, Opinion

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There has been a lot of controversy over Microsoft’s latest commercial. The Apple fan boys have been particularly loud, making fun of the “fact” that Microsoft caters to losers and that the PC she chose was a piece of …

Ed Bott has posted an excellent article on his blog ridiculing their arguments. And he does it in his typical meticulous and thorough manner. Enjoyable read indeed. Here are some highlights;

Microsoft launches new ad series: Laptop Hunters

Written by AboKevin on . Posted in Ad Campaign, Microsoft, Opinion

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Yesterday Microsoft launched a new series of ads in their ongoing Windows Brand Campaign; Laptop Hunters. In this first ad and supposedly in the follow ups they are following real people on their quest to find a new laptop.

I thought this first video was just great. It certainly hints at the so-called Apple Tax or Premium, and shows how much more choice there is in the Windows world. To be clear; I think that Apple makes great hardware products, but at the same time find them too expensive and limiting (think upgrades). Anyway; Here is the first ad. What do you think?

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