Posts Tagged ‘Laptop Hunters’

The Laptop Hunters Ad Controversy

Written by AboKevin on . Posted in Ad Campaign, Apple, Microsoft, Opinion

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There has been a lot of controversy over Microsoft’s latest commercial. The Apple fan boys have been particularly loud, making fun of the “fact” that Microsoft caters to losers and that the PC she chose was a piece of …

Ed Bott has posted an excellent article on his blog ridiculing their arguments. And he does it in his typical meticulous and thorough manner. Enjoyable read indeed. Here are some highlights;

Yes, that’s right. Using Weintraub’s impeccable analysis, if you paid $2800 for a MacBook Pro last December, you are a complete loser and you should probably remove those inferior DDR2 memory chips it came with, hone them to a sharp edge, and slash your wrists with them. Or donate that useless four-month-old piece of crap to charity or sell it on eBay and replace it with a new MacBook Pro with DDR3 RAM for (cough) another $2800.

Why do Apple fanboys have such a hard time acknowledging that Apple hardware really does cost more than similarly configured PC alternatives?

But don’t take my word for it, go to his blog and check it out for yourself!

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Microsoft launches new ad series: Laptop Hunters

Written by AboKevin on . Posted in Ad Campaign, Microsoft, Opinion

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Yesterday Microsoft launched a new series of ads in their ongoing Windows Brand Campaign; Laptop Hunters. In this first ad and supposedly in the follow ups they are following real people on their quest to find a new laptop.

I thought this first video was just great. It certainly hints at the so-called Apple Tax or Premium, and shows how much more choice there is in the Windows world. To be clear; I think that Apple makes great hardware products, but at the same time find them too expensive and limiting (think upgrades). Anyway; Here is the first ad. What do you think?

Laptop Hunters #1 – Lauren

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